University of the Cumberlands Red Fish Blue Fish Case Analysis –

University of the Cumberlands Red Fish Blue Fish Case Analysis –

Case 2-1 Red Fish, Blue Fish, LLP (pp. 48-49):

This paper is to be typed in APA format and must be 6 pages in content excluding the title page and the reference page. The paper should have the following headings in APA style format: Introduction, Question 1, Question 2, Question 3, Question 4, Question 5, Conclusion. References should be on a separate page. The textbook must be cited where it is paraphrased or quoted and you are required to use at least two other sources other than your text. You are required to follow the writing requirements for this class.

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Provide substantial insight and discuss the following case questions:

  1. Explain the advantages of a trade agreement and how it might impact a company like Red Fish-Blue Fish?
  2. What makes the demographics of the Asian countries attractive for future trade development?
  3. What challenges would Red Fish-Blue Fish likely experience?
  4. What are the options for Red Fish-Blue Fish as far as global intermediaries are concerned? Which option is best and why?
  5. What other options does Red Fish-Blue Fish have to expand its international operations?


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