Strategic Plan; Strategic Management –

Strategic Plan; Strategic Management –

Prepare a strategic plan for PepsiCo (PEP) NASDAQ or NYSE

  • Use Template
  • Company selection must be listed on either the NASDAQ or NYSE.
  • 6-9 sources and 3-4 must be from peer-reviewed source (library/journal articles)
  • 12 Pages in length (not to exceed 14 pages)
  • Any charts or graphs and pictures go in Appendix

You may choose a different company from website:

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Following firms are off limits:

  • Apple
  • Starbucks
  • Tesla
  • Target
  • Best Buy
  • Under Armour
  • Nike
  • McDonald’s
  • Wendy’s
  • Wal-mart
  • Whole Foods
  • Amazon
  • General Dynamics
  • Lockheed Martin
  • GoPro
  • Coke
  • Pepsi
  • Home Depot
  • Lowes
  • Costco
  • Sams Club
  • Berkshire Hathaway
  • General Motors (GM)


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