Innovation and Competitive Advantage –

Innovation and Competitive Advantage –

In many cases, a firm’s ability to innovate has a tremendous impact on the position it occupies in its competitive landscape. Differentiating products and services remains one of the best avenues for companies to maximize their competitive advantage.

Share examples of two companies that you feel have leveraged innovation to differentiate themselves from their competitors. Describe their product or service. How were they innovative and why are they different from their competitors?

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