please following the Interoffice Memorandum format, see the word document that I upload it, that is student example.

As you read the Fitbit

, please consider the following questions for your analysis;

  1. What are the characteristics of the wearable

  2. What competitive advantages does Fitbit possess?
  3. What advantages do the competitors, named in the case, have in the wearable device market? What other brands (not mentioned) have similar advantages that could give them the potential to

    the market?
  4. Comparing the positioning strategies adopted by each competitor, which one do you think will be the most effective? Is there room for more than one player in the market?