Final: Integrative Case Analysis:
Read the closing Case: H&M: International Marketing Success Story (pp. 455-456, end of chapter 16)
Then answer each of the five questions at the end.
Each question carries 40 points for a total of 200 points. You can answer each question in one page max (single spaced, 12 point font) for a maximum of five pages for the entire case analysis. Make sure to answer all parts of each question.
Use information, ideas, theories, and concepts from any chapter in the book to explain, clarify, or justify your answers, as necessary.
Book: International Business, The new realitites. Cavusgli, Knight, Riesenberger. Fourth Edition.