Crisis Communication Reflection

Find a current event, within the last year, that involved a crisis or scandal. Give a brief synopsis of the company and the issue, and then answer the questions below:

  • What was the company’s communication approach to the crisis?
  • Do you feel the company’s communication approach was effective? Why or why not?
  • What would you have done the same and what would you have done differently?


Digital Marketing Tools

Choose at least two digital marketing tools and describe how you would use them to promote and market the product or service chosen for your marketing plan.Use the questions below to guide your post:

  • Describe the type of communication or advertisement you will run
  • Who is the target audience for this advertisement?
  • How often and for how long will the advertisement run?
  • How will success be measured?